Brokering Partnerships
We help build your brand equity by brokering strategic partnerships with like-minded brands or social influencers. Our company produces ROI-focused press and marketing campaigns, targeted influencer initiatives, and events ranging from VIP gatherings to large-scale launches. We’ve created partnerships with brands like Chandon, Veuve Clicquot, Equinox, and Bar Method.
When we engage a celebrity or influencer we determine exactly what the deliverables are, and push for maximum exposure for your brand.
71% of consumers are more likely to make a purchase based on a social media reference.
53% of women reported that they purchase items due to influencer posts
veuve clicquot x w boston
We're always thinking of innovative ways to generate buzz and bring true ROI for our clients, which is why Gulmi Group came up with the idea to create a winter wonderland pop-up with Veuve Clicquot at W Boston. We reached out to Veuve Clicquot and brokered the deal for our client, W Boston to create a ski chalet pop-up, complete with a ski lift photo booth for guests of the hotel and the public to live their best après-ski life in the heart of downtown Boston. We kicked off the partnership with an influencer and media launch party featuring the city’s top influencers. We secured press from NBC, CBS, Haute Living, Boston Magazine, Boston Common, Dirty Water TV, and Boston Herald within the first week of its launch.
chandon x bliss spa
Gulmi Group proposed then brokered a deal with client, Bliss Spa Boston and Chandon to create the ultimate spa experience where clients could pop Chandon bottles before or after their spa services by purchasing a $4 upgrade to their treatment. The partnership with Chandon is exclusive to Bliss Spa Boston, and became the spa’s 6th most popular service. We kicked off the partnership with a press and influencer event including Boston Common Magazine and the city’s top influencers.
BEATS BY DRE X W hotels
Elevating the partnership we created between W Hotels and private jet company, Jetlux, Gulmi Group secured a monetary and product sponsorship with Apple Inc.’s Beats by Dre brand. All 16 passengers, a mix of celebrities, media, and influencers, were gifted Studio 3 Wireless headphones, and the 2 city event, from NYC to Boston, came in well under budget for the client.
Kristen Kish x W Boston
Every W Hotel has a W Insider, and Gulmi Group wanted to highlight this program in a way that could create buzz and sales for our client. With that in mind, we approached Top Chef Winner and Travel Channel host, Kristen Kish, and brokered a deal with her to be our "celebrity Insider". The partnership secured placements in magazines such as Boston common, Boston Magazine, and Oprah Magazine within a few short weeks of launching, and made our client the first W property to have a celebrity Insider.
nastia luikin x w boston
Gulmi Group brokered a partnership with five-time Olympic medalist, Nastia Luikin as a speaker/influencer for W Boston’s What She Said series, resulting in both national and local media coverage.