Case Studies
Here are just a few examples of launches, campaigns, and events we’ve executed with our clients. If you’d like to learn more details, please contact us.
Blue Flag Partners
Blue Flag Partners approached us to launch their newest hotel and luxury residential projects. Through robust media outreach we were able to secure key media placements in publications such as Conde Nast Traveler, Departures Magazine, NBC, Modern Luxury, Vogue, Travel and Leisure and countless others in just a few short months. Below is a small selection of the press we secured.
““We brought Zoey and her team at Gulmi Group on to help market our new residential and hospitality projects. She exceeded our expectations. Zoey immediately formed a strategic plan and brought on-brand awareness through robust media outreach to secure key media placements. I’d highly recommend her and look forward to continuing to work with her on our upcoming projects.””
Jetset Suite Life
W Boston hotel was looking to disrupt the hospitality industry and stay ahead of the market roughly a year after a successful suites renovation launch. Continuing to show ROI for the multi-million dollar renovation was important, and they wanted to showcase the suites as much as possible. Gulmi Group came up with the idea for a Jet partnership and reached out to on-demand jet service, Jetlux to create a suites package that would both elevate the guest experience and gain media exposure. With further negotiations we landed Jamie Foxx as the guest star for the launch event. From there we were able to gain a sponsorship from Beats by Dre and Dom Perignon, significantly reducing costs for the client. This partnership secured over 20 media placements within a month.
A small selection of media placements are shown below.
Desai Foundation
With over 60 placements, we secured the Desai Foundation press both nationally and assisted with international press landing them in publications like Vogue, Elle, Forbes, India Abroad, and NBC - just to name a few. We also managed events for Diwali on the Hudson as well as the Lotus Festival with Payal Kadakia and Anjula acharia.
305 Fitness
305 Fitness approached Gulmi Group to launch their flagship location in Boston. Before their doors opened we had secured key media placements and over 50 influencers. Below is just a small selection of the press we secured.
““Zoey and her team were instrumental in helping our business launch in Boston. I appreciate her energy, dedication, and creative out of the box thinking! “”
Workbar Launch
Workbar approached us in an excessive stage of growth. Within a week of working with them we came up with an on brand marketing and PR plan to generate buzz, build brand awareness and sales for the business. Below are just a few of the press clips and partnerships we've secured for them.
““Workbar sought Zoey’s expertise at the beginning of an aggressive growth stage. She jumped right in and formed a strategic plan that funneled immediate on-brand awareness. She is one of those people that becomes a part of your company overnight. Zoey has great business acumen and is also just a fun person to be around.””
Compass Real Estate | DeRocker & Khoury
DeRocker & Khoury approached us to showcase the results they were producing for clients as the #1 brokers in midtown Boston and beyond. Through strategic partnerships and robust media outreach, we were able to secure over 25 local and national media placements in just a few short months. Partnerships with W Boston, Wonderfund of Massachusetts, and others not only generated buzz but also secured them a great deal of new business.
